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WHY RENEW MEASURE C?
The Merced Vital Services Protection Measure guarantees secure local support for critical public safety services with no increase in taxes.
The Merced Vital Services Protection Measure ensures ongoing local support for voters’ highest priorities – protecting public safety and infrastructure.
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It renews a half-cent sales tax already approved by Merced voters in Measure C, which passed overwhelmingly in 2006.
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It strengthens the protections in the existing measure by guaranteeing the funds will be used for public safety services.
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The measure ensures that Measure C funding for critical public safety services, such as police and fire, can’t be diverted to lower priorities.
The Merced Vital Services Measure does not increase taxes.
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The measure extends an existing voter-approved tax that’s been in place since 2006.
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Under the measure, the half-cent local sales tax would expire in 20 years unless renewed by voters.
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The measure keeps the funding in Merced – it can’t be stolen by politicians in Sacramento or Washington.
The Merced Vital Services Measure gives Merced's essential services secure ongoing funding, without imposing new taxes.
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The measure would ensure continued funding for numerous officers in the city of Merced – without it, these officers could be lost.
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The measure would guarantee continued funding for ongoing road repair and improvements – without it, roads could continue to decline.
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The measure guarantees continued support for vital emergency services – without it, fire and medical emergency response times will be longer.
The Merced Vital Services Protection Measure guarantees that the revenues raised are only spent the way voters intended.
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Includes citizen oversight committee to monitor spending of the revenue raised.
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Guarantees that funding can’t be diverted by politicians for other, lower priorities.
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Ensures consistent public safety funding won’t be held hostage to budget or political games.
Recent events have shown that Merced needs secure ongoing revenue for public safety and emergency services. The Merced Vital Services Protection Measure ensures these critical services are protected with no increase in taxes.